The Public Works co-founder Mike Arzt sat on the panel at the PowWow in Whistler this Saturday and discussed our involvement with Helly Hansen, our bio-diesel processor project with Mark Abma, and lent his expert insight on a variety of topics.
The PowWow was an invitation-only mountain sport marketing summit that Origin co-presents during the TELUS World Ski and Snowboard Festival provided a unique opportunity for industry leaders to come together to discuss marketing trends and challenges. The day-long symposium combined with evening outings to some of the Festival’s hottest events, made for a great couple of days.
Josh’s [Spear] presentation was followed by a panel discussion entitled “Branding in Snow Sports: How to stay plugged in to a changing marketplace” featuring Whistler Blackcomb’s president and COO Dave Brownlie, Spy Optics VP of Marketing Fran Richards, North Face Canada Marketing Manager Corey Stecker, and the Public Works partner Mike Arzt.
