Archive for the ‘Marketing’ Category

Chatter Creek

January 7, 2009

Last week we booked tickets for 20 people (12 athletes, 2 photographers, 2 motion guys, 3 company guys, someone from a potential account) to Calgary, drove them to Golden via packed-to-the-gills rental vehicles, loaded a school bus and took a field trip to the heli pick up, took 6 helicopter loads over a beautiful mountain lake to the snow cat pick up, and rode a snow cat into the best place on earth.

Chatter Creek Lodge is an epic log cabin build entirely from on-site lumber deep in the Canadian Rockies. They have an enormous tenure (238 square kilometres) accessed by 4 snow cats and a heli and the coolest staff in the world.

We simultaneously negotiated a deal for a Helly Hansen uniform contract for Chatter Creek and booked the annual early season winter photo shoot.

The crew killed it with Nate Abbott and Mark Gallup on stills and Pixl Family on motion behind the lenses and Mark Abma, Eric Hjorleifson, James Heim, Shin Campos, Eric Pollard, JP Solberg, Chris Davenport, PK Hunder, Lisa Filzmoser, Jessica Sobolowski, Jake Knigge, and Karine Falck-Pedersen in front.

We managed a huge shot list with a boatload of product and seem to have nailed everything we needed. We also managed to collect product feedback from the athletes and the Chatter guides and staff.

Ridiculously beautiful setting, great people, sick terrain, good snow, hot tub, good food, bar games.

All in all… great success!

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New Media

June 23, 2008

Check out our main page for loads of new video and photos.

Selkirk

April 3, 2008

We spent last week deep in the Canadian back country at a place called Selkirk Wilderness managing a photo shoot. Amazingly we were able to avoid the cluster-f$%& the shoot could have turned into with a crew of skiers, snowboarders, 2 film crews, and two still photographers. Everything went smoothly and we managed to produce a ton of top notch content.

The first shot is one of the Public Works founders, Mike Arzt shot by Mark Gallup.  The second shot is Helly Hansen skier Eric Hjorleifson shot by Mike Arzt.

Check out thePowder Mag coverage.

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Seattle

January 14, 2008

We just returned from our second trip in two weeks to Seattle to manage several events based around the raising and signing of the Seattle Seahawks 12th man flags for Qwest.  The signed flags then went into the team’s locker room for inspiration

12th man, for those of your who don’t know, refers to the fans and their enthusiasm as the 12th man on the field.  When the Seahawks are playing, you can’t cruise a block of Seattle without seeing the number 12 plastered everywhere.

The fans were amped to sign and raise the flags and the events were a huge success.

Here are a few pictures both from the events and our time loitering in the streets.

 Thanks again to 361 Marketing and Qwest!

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Edit Bays for Woodward at Copper

December 29, 2007

We just finished installing Red Bull branded edit booths in the Woodward retail store at Copper Mountain.

Not only is it the only shop in Colorado with a built in skate bowl but now it has a brand new set of editing bays where anyone can come and do their best MSP, Absinthe, Coen Brothers impersonation.

Brand new Macs coming soon.

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HH Photoshoot

December 29, 2007

We recently finished a week long catalogue photo-shoot for Helly Hansen here in our home zone of Colorado. We brought the international HH athletes from all over the world to our Summit County Mansion for some super serious modeling. Baily’s and coffee, potato cannons, BB guns, Crown and Gingers, Trailer Park Boys, and good company kept everyone sane while we got the job done.

Jay Michelfelder and Mark Gallup kept the athletes entertained and managed to make a bunch skiers and snowboarders look like bona fide fashion models for the entire week.

Mark Gallup

Mark Gallup captures product modeling at its finest

Ashley Battersby kicking it by the fire.

Ashley Battersby chills by the fire.

fence ollie Jake Knigge style.

Fence ollie Jake Knigge style

Shin Campos on the digital links.

Shin Campos on the digital links

More Aspen

October 3, 2007

Aspen Leaves in Aspen Mountain marketing collateral.

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Aspen Leaf in Snowboard Magazine

September 28, 2007

Last season Aspen asked us to help design and build branding for the Team Challenge event. We built these leaves with the idea that they would continue to be a quality photographic element incorporating branding for Aspen in future editorial…

It’s working…

This is a photo of Sammy Luebke riding at Aspen Highlands taken by Jeff Baker. The photo ran as a double page spread in the October issue of Snowboard Magazine.

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The 400

April 3, 2007

The 400 Print Ad PhotoOur good friends at The 400 in Denver asked us to shoot some photos for a print ad. Shot on location in their Denver store this is the final ad that ran.Check out one of their stores if you can. Super cool shoes, other fashionable pieces, literature and good people. Www.the400.net.blog_400.jpg