We were recently invited to attend a photography workshop for Red Bull photographers in the Red Bull Santa Monica offices.
The photofiles crew put together a quality gathering of photographers to talk and branding, photographic technique, technical post production, and workflow.
There is always a fine line between branding a photograph and communicating an authentic message so the viewer doesn’t feel they’re watching a commercial or having a brand shoved down their throats. This line becomes even more difficult to tread when the photograph is offered as PR. Obviously if the company is giving a photo of an athlete or event in which they’re heavily invested to a magazine, website, or newspaper, they would like a logo to be visible. Just how prominent a logo should be (where in relation to the subject of the photograph, how big, how many logos, etc.) was a huge topic of discussion throughout the day.
Red Bull is extremely good at managing their brand image in all communication tools and this workshop was a forward thinking way to keep their messaging consistent and of the highest possible quality.
Check out the mac party…