Just returned from The Meeting in Aspen this past weekend and it was everything we expect that weekend to be…
Amazing fall scenery in Aspen, fun parties, insightful discussions, productive meetings, and something really really fun courtesy of by Red Bull.
The fall scenery was in full effect with snow dusting the peaks and leaves in full fall display and we got to enjoy it with throttles pinned up the face of Ajax first thing after arriving on Friday. It’s a fun feeling racing around a mountain that you know so well in the summer. Looking at some of the runs it’s amazing that we can even ski them in the winter much less charge them the way we do… peering down S1 feels like you’re going to fall straight down to Spar.
Obviously a major topic of discussion was the Warren Miller Entertainment/Level1 Productions situation. Avoiding too much comment on the issue here I’ll just say that most of the industry was in agreement that there are probably better ways for WME to be spending time and money.
Saturday began with an American Supercamp session thanks to Red Bull where we got a chance to rip around a mini track and work on our moto fundamentals. Directly following a leg burning 100,002 laps on the Supercamp course at the bottom of Buttermilk we headed straight through town and up Smugglers passing dozens of nannies pushing strollers, house wives with lap dogs, hikers with ski poles, and bikers in spandex. The views were epic and the riding was fast and fun.
Straight off the trail we headed back to Buttermilk for session #2 and #3 of the meeting where we discussed the state of freeski competition and the AFP.
After a quick break we broke into the topic of the business of film making. The discussion centered around the sustainability, or lack thereof, of business models based solely around sales of action sports DVDs. It was an interesting discussion with representatives from all sides of the table joining in. We discussed the merits or team videos vs. independent films vs. special projects
After the official meetings were over we had a chance to sit down and talk some Helly Hansen and Aspen business and then on to the MSP premier at the Wheeler and a party at the Belly Up.
Sunday morning we made it a goal to be out early and as sad as it always is to leave Aspen we were excited to get into the desert. We unloaded and headed into the expansive Utah desert rolling through sage brush terrain and a perfect mix of fast and technical trails.
Add a stop in Grand Juction for some natural moto terrain park and you have a pretty great weekend.
Congrats to Riley and Katrina!!! and thanks to the entire Aspen crew!