We built The Blues Jean Bar a portable retail experience to take on the road to test new markets and deliver their unique product to regions where they don’t yet have a physical location. The Blues Jean Bar takes an innovative approach to selling denim where knowledgeable friendly “Jeans Tenders” help customers find their perfect pair of jeans. They have 9 brick and mortar locations and 3 mobile units nationally and are rapidly expanding.
We designed the modular portable system as a system of light weight crates made of beetle kill pine. The crates nest together to create a shelving system and front bar. The top crates in each stack have branding both inside (behind the denim) and on the back and can be oriented either way depending on signage needs and amount of denim. The bar is branded with water jet cut steel.