We love that our clients never cease to amaze us with their creativity and projects they come to us with. So when Oakley asked for a trophy that “looks like a torpedo” for a surf contest we just got cracking. We managed to find a WWII tail section of a torpedo and fixed that up nice. We then fabricated a custom stand out of aluminum to match the aesthetic feel. Tags were added for all the previous winners of the event with plenty of space left for this trophy to be passed from champion to champion. To top it off we added a “liquid holding vessel” into the top so the bubbly can served up.
On Board Experiential Marketing came to us because they knew we bring more to the table than just fabrication. Most of what passes through our fab shop starts with napkin sketches from chairlift, trailhead, or bar room meetings and goes though a long series of sketches, engineering, and prototyping. On this project On Board had a refined design that we helped bring to life.
The kiosk is framed out of beetle kill and skinned with corrugated steel. We CNCed the signage in our solar powered shop in Evergreen and the rest of the build went down in our Battery621 shop. The crew from On Board came down to Battery, checked out the finished product, and we loaded their trailer (wrapped by our friends at Ink Monstr) so they could hit the road to the Teva Games.
We’ve had an amazing relationship with Red Bull throughout the years that has crossed almost every category of our competencies. We’ve been a part of the Red Bull Media House team for almost 5 years and have shot a huge variety of athletes, events, and musicians.
We put this slideshow together as a quick tour through our years of shooting everything Red Bull. It was a challenge, as curation always is, sorting through the tens of thousands of frames. We edited and re-edited, feeling that one shot or a whole shoot was more worthwhile than another. In the end, photography is subjective and almost certainly there is someone who would be more or less happy at either end of our vacillations. There is a ton we left out but we feel it landed on comfortable length and selection. We’d love to hear your feed back.
Enjoy [at full screen]
We built The Blues Jean Bar a portable retail experience to take on the road to test new markets and deliver their unique product to regions where they don’t yet have a physical location. The Blues Jean Bar takes an innovative approach to selling denim where knowledgeable friendly “Jeans Tenders” help customers find their perfect pair of jeans. They have 9 brick and mortar locations and 3 mobile units nationally and are rapidly expanding.
We designed the modular portable system as a system of light weight crates made of beetle kill pine. The crates nest together to create a shelving system and front bar. The top crates in each stack have branding both inside (behind the denim) and on the back and can be oriented either way depending on signage needs and amount of denim. The bar is branded with water jet cut steel.
This winter we purchased a 40″ archival printer from Digital Arts Aspen and it’s been sitting for way too long. This past week we finally fired her up and printed 4 canvas prints as part of a Battery621 event celebrating Chris Davenport’s Everest Summit and successful ski of the Lhoste Face. 2 Photos are from Davenport’s camera on Everest and 2 are from Mike Arzt and Ian Fohrman of Davenport in Portillo Chile.
We built the internal frames out of poplar wood in our shop and headed over to the Like Minded Productions home studio finishing work to learn how to stretch and wrap the canvas. These guys are super pro and I would recommend them any day for your art production needs.
We auctioned off the prints at the party with all proceeds going to the Colorado Avalanche Information Center. It was Dav’s choice of charity and makes us all feel like we are racking up a bit of backcountry karma by cutting the check. It’s a service we use on an almost daily basis during the winter and it feels good to give back.
We’re also beyond excited to have the new art making capability in house!
We already posted about designing, building, delivering, and installing the branding for the 2011 Red Bull Cold Rush in Silverton as well as shooting the event. We promised a video in that post so here it is:
We also just headed to Texas with a trailer full of infrastructure goodies to deliver.
This year Red Bull brought Cold Rush, the coolest backcountry event in skiing, into our backyard and we were there to help with a range of services from branding and trophy creation, to logistic help, to photography (Ian is also writing a feature piece for one of the main snow mags on the event).
Not enough can be said about the challenges of bringing a full scale production deep into the backcountry and the precision in which Red Bull was able to execute this monumental feat. Rounding up 18 of the world’s best skiers in the middle of the season is a feat in itself but the chance for 3 days of free heli time in a world class venue and a laid back contest atmosphere was too much to pass up. Pep Fujas hosted the event and consulted on location scouting and jump building. To Pep’s full credit the venues each day allowed for some ridiculous action to go down.
Shooting a backcountry ski event with 4 photographers is an interesting exercise in teamwork in a field that is usually driven by a singular vision or, at most, a collaboration of an athlete a photographer. Each day we would scout the venue together and combine our respective photographic visions and skill sets to come up with a plan that could cover the shot list for the day. The Red Bull and Silverton crews were more than accommodating with our logistic needs to execute against the photo plan.
Knowing how we wanted to shoot the event we were able to take the Cold Rush rustic mining theme and run with it to create the tough, durable, badass looking pieces that would tell the Cold Rush story when captured as 1’s and 0’s and distributed around the world. Video of the creation process
coming soon here now!