Tagged: Spyder

En Zed: New Zealand Spyder Photoshoot Journey

Our second big catalog shoot with Spyder is in bag. We captured 10,000+ images over the course of 10 days with 5 athletes at 3 resorts.

The trip started with the ambitious attempt to lug 440lbs of ski, camera and lighting gear into 2 ski bags, 3 pelican cases, and 2 Dakine roller bags. We made it though DIA with a manageable extra baggage fee of $300. We don’t say it often but… Thanks United! Once in NZ things didn’t go quite as smoothly. Two pelicans and a camera bag were confiscated and we ended up walking all around the Aukland airport grounds trying not to get hit by cars by looking the wrong way crossing roads and searching for the Customs office.



Product Photography

We’ve spent the last 2 months cranking in our brand new studio at Battery621 shooting all the Spyder product and we’re about to wrap. It’s been amazing having our own space to work in and customize to our workflow.

We’re shooting the D700 tethered to an iMac through Lightroom3 and lighting with Profoto and Pocket Wizards. We’ve been working the hell out of our stylist Amber Martin, digi-tech Jordan Loyd, and assistant Jack Boyd and they’ve kicked ass throughout. There is no way we could have finished without such an awesome crew.

The shots are already starting to make their PR rounds

The studio. Click to see a quick timelapse of the crew at work.

Thanks to our crew for going above and beyond to make it happen!

Click for some sample shots

Battery621 Hosts Spyder Sales Meeting

Battery621 has opened it’s doors to 200+ Spyder employees from around the world. On Saturday night Spyder hosted a huge opening party introducing the new showroom, the new product lines, and the athletes that represent them. After the months of work it was pretty amazing to watch the space transform into a venue for a global sales meeting, a fashion show, and then into a full on dance party.

The week kicked off with intro videos filmed by Chris and Colin from Warren Miller on our Chile trip and then straight into the fashion show. Beers were consumed, catwalks were strutted, and everyone seemed pumped on the new product collections.

We spent a good amount hanging and checking out the skyline from the Northwest stoop and are getting that much more excited for the skate-able roof deck that should be coming soon.

The dance party morphed seamlessly into the after-party at a classy gentleman’s club and into sunday morning’s bloodshot eyes. The last few days has been a bit of a blur of meetings, new product, new faces, and good times.

catwalk strutt’n

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Battery621 Update: Almost There!

We have WiFi!! This is an obvious landmark and within hours of establishing a digital connection to the world members of our team and Wink Inc. started sending 1’s and 0’s and officially conducting business at Battery621. While it might not be the thriving, high tech center of creativity and commerce that it will be in a month it’s an exciting start.

621 Kalamath has been cranking for the past couple of weeks. We’ve watched the clock turn from PM to AM more than a few times while the construction sparks are still flying but it’s been worth it. Wink Inc already has 2 of the 6 edit bays filled with work and have set up temporary office until the Turnstone furniture arrives. Icelantic is hitting it hard getting their offices looking very fresh and building beetle kill furniture of their own.

Our build-out of the Spyder showroom space is coming along as well. We successfully laid up and raised 500 sqft of beetle kill timber into a beautiful ceiling and are well on our way to finishing the back wall, mannequin platform, floor and fireplace.

Beetle kill ceiling


Photoshoot in Chile

We just returned from two weeks in Portillo Chile on a Spyder photoshoot. As we talked about in the last big team photoshoot post, it was amazing to hang out with the immensely diverse group of talented skiers and cool people. We were hoping for winter and came into full on spring conditions but we made the most of it and got a lot done.

We shot racers, freeskiers, and jibbers on and off the mountain and filled out an image bank for Spyder’s new product. Spyder was able for the first time ever to move their production schedule up to get their product samples in for a huge early season shoot… pretty cool.

Portillo is an all inclusive ski resort right on the border between Chile and Argentina. It sits on a gorgeous lake and in view of Aconcagua the tallest peak in the Andes at 22,834 feet. The Andes are amazing mountains to have been able to live and work in for two weeks and we were lucky to have multiple days in the helicopter exploring them.

We were also lucky enough to shoot along side Chris Patterson and Colin Witherill from Warren Miller Entertainment. These guys both have pretty impressive resumes and Chris is pretty much a cinematographer legend. Both cool talented guys that were a pleasure to shoot next to.

In photo geek news we have been beta testing the new Nikon TT5 Pocket Wizards and we were able to sync the profoto kit at 1/1600 of a second… this is big news for all the photo nerds out there and I’ll do another blog post more specifically about that but for now consider it claimed… first 1/1600 true sync speed with a profoto!

Since it’s all new product we can’t share too much of the imagery but here are some scenics from beautiful Chile!


Spyder Athlete Management

BOULDER, CO (May 27, 2010) – Spyder Active Sports Inc., the world’s leading skiwear and mountain based apparel brand, has teamed up with the ingenious minds at The Public Works, a full service project management and sports marketing agency to visually and creatively promote the iconic brand and the Spyder team.

Mike Arzt, co-owner and principal at The Public Works, and associate, Ian Fohrman, will collaborate with the progressive brand on many levels throughout their multi-year partnership, including managing and supporting the Spyder team; serving as the primary photographers and directors for on-location athlete shoots and in-house photo sessions; facilitating industry events and promotions; and designing and building Spyder’s new Denver showroom, set to open in September 2010.

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Spyder Shoot

Bibby and Davenport

Shooting professional athletes is one of our favorite parts of what we do. It’s always the most fun when a team shoot comes together and we get to experience the eclectic but (usually) surprisingly cohesive personalities come together.

This late season shoot with Spyder was especially fun because we got to meet a lot of these athletes for the first time. It’s always great to link up with new people who live, work, and play in more or less the same sphere as you for the first time. In our little snow sports world we’re all more or less aware of what others are doing but it’s always a pleasure to really get to spend time with those people. You’ll invariably learn interesting and sometimes surprising facets to the personalities of the people you’ve watched in movies and on TV, seen photos of, or seen on a podium somewhere.