Last summer we hosted 19 product designers, merchandisers, and category managers from Levi Strauss in San Francisco and showed them Colorado. We toured them through our backyard and put together 3 days of trending, biking, focus groups, partying, and kart racing.
Levis came to us because they wanted to get their finger on the pulse of the fixed gear and commuter bike movement in an authentic way that couldn’t be done with traditional consumer research. They chose Denver and Boulder (as opposed to NYC, San Fran, or LA) because the scene is still young and developing organically in Colorado.
The fruits of the research have finally hit the market. Utility waistband for U-lock, stretch fabric, reinforced fabrics, sanitized brand technology, 3m reflectivity and nanosphere technology. Find out what all that means here.
As you can see from our last post on traveling and packing the majority of our traveling burden can be blamed on our lighting equipment. What we choose to bring on any given trip depends on the goals outlined by the story and the shot list (on an editorial shoot) or the creative brief (on a commercial shoot).
The creative brief for this trip included outside sculpted portraits at night with gells and light painting, lit daytime action, product focused environmental lifestyle, and a variety of studio set ups. We’ll break these post down into 4 categories: On hill action, improvised studio, lifestyle, and creative (light painting etc.).
Unfortunately we can’t show any of the final imagery until Spyder’s 2012 product is launched.
Our second big catalog shoot with Spyder is in bag. We captured 10,000+ images over the course of 10 days with 5 athletes at 3 resorts.
The trip started with the ambitious attempt to lug 440lbs of ski, camera and lighting gear into 2 ski bags, 3 pelican cases, and 2 Dakine roller bags. We made it though DIA with a manageable extra baggage fee of $300. We don’t say it often but… Thanks United! Once in NZ things didn’t go quite as smoothly. Two pelicans and a camera bag were confiscated and we ended up walking all around the Aukland airport grounds trying not to get hit by cars by looking the wrong way crossing roads and searching for the Customs office.
We were honored with the opportunity to beta test the new Pocketwizard FlexTT5 Nikon System and wanted to write this post on a few of our findings. The product is on the market and available to consumers now and they’re definitely worth checking out. This is not a full review, plenty of those already exist, just a highlight of a few things we loved about them.
We tested for two weeks on a Spyder shoot in Portillo, Chile (check out it out here) and have been shooting the system non-stop since we got it in our hands. The FlexTT5 system is working great and there is a ton of exciting technology that’s changing what we can do with off-camera flashes.
We’ve had an amazing relationship with Red Bull throughout the years that has crossed almost every category of our competencies. We’ve been a part of the Red Bull Media House team for almost 5 years and have shot a huge variety of athletes, events, and musicians.
We put this slideshow together as a quick tour through our years of shooting everything Red Bull. It was a challenge, as curation always is, sorting through the tens of thousands of frames. We edited and re-edited, feeling that one shot or a whole shoot was more worthwhile than another. In the end, photography is subjective and almost certainly there is someone who would be more or less happy at either end of our vacillations. There is a ton we left out but we feel it landed on comfortable length and selection. We’d love to hear your feed back.
Enjoy [at full screen]
Normally we reserve our blog for “work-related” items but we decided The Public Works shred day was worth mention if for no other reason than that we got the entire crew to hang out at once.
We did our best to carpool and convened in the Evergreen Walmart parking lot to consolidate gear and grab a coffee for those that forgot to snag a delicious Coda espresso (shameless plug) at Battery621.
The whole crew (12 deep) rolled in strong to Montezuma Basin and immediately started our assault of the area. We had 3 sleds, 4 guns, and a mini-shred booter going off simultaneously from bell to bell.
Unfortunately we ran out of clay pigeons in the first hour but that didn’t stop the crew from finding make-shift targets. High marks were had, mini-golf lines were shredded, and the whole crew rolled out after an epic sunset with shit-grins and beat up bodies.